Industries
A manufacturer and an education group have almost nothing in common except that both are hard to find. We publish a sector page only where we can name that sector's real problems in its own vocabulary, in the sector's own words.
Sector Breakdown
Sectors
Six shown in full: the sector context, the problems we hear most, and the work that addresses them. Every sector we publish is listed below.
Manufacturers usually have a distribution problem before they have a marketing problem: buyers searching for a product specification cannot find the firm that makes it, and enquiries that do arrive get lost between an inbox and a spreadsheet.
Common challenges
Consultancies and professional firms sell expertise that is hard to evaluate from outside, so buyers use proxies: who ranks, who is cited, who looks established. Most firms publish nothing that supports any of those.
Common challenges
SaaS businesses compete in categories where buyers research heavily before contacting anyone. Most of the decision happens across search, comparison content and AI answers, before a demo is ever requested.
Common challenges
Healthcare organisations are searched by people making consequential decisions, often urgently. Accuracy, clarity and accessibility matter more here than persuasion, and the regulatory constraints are real.
Common challenges
E-commerce visibility is decided by product and category pages that most sites treat as templates. Where those pages are thin, duplicated or slow, the catalogue competes against itself and against marketplaces.
Common challenges
Financial services buyers research extensively and trust cautiously. Credibility is established through clarity and specificity rather than claims, and much of what can be said is constrained by regulation.
Common challenges
Every sector
Grouped by business model rather than by category, because the digital problem a manufacturer has looks far more like a logistics operator's than like another company that happens to share its industry code.
26 industries
Not listed?
We would rather publish four sectors we understand than twenty we do not. If yours is not here, tell us what the work involves; we will be straight with you about whether we are the right people for it.
Most operations do. Describe how buying and discovery actually work in yours and we will tell you which of these pages is closest — and where the differences would change what we would do.
