Use case
Most lost enquiries are not lost to a better competitor. They are lost to a faster one. When a reply takes two days, the buyer has already spoken to someone else.
The visible symptom is rarely the cause. These are the underlying reasons we find most often.
Every enquiry acknowledged within minutes, routed to the right person, and followed up on a schedule that does not depend on anyone remembering.
How we solve it
Three to six weeks. Response-time improvement is visible immediately; conversion impact takes a full sales cycle to read.
From enquiry received to first human reply, across every channel. It is almost always worse than the team believes.
Week 1Rules by source, sector and value, so an enquiry reaches the right person without anyone triaging an inbox.
Weeks 2–3An instant reply that answers something, not an auto-responder that says we have received your message.
Weeks 3–4Scheduled follow-up with clear handover points where a person takes over.
Weeks 4–6Capabilities
Most lost enquiries are not lost to a better competitor. They are lost to a faster one. When a reply takes two days, the buyer has already spoken to someone else.
Enquiries sit in a shared inbox until somebody notices; Follow-up happens when the team remembers, not on a schedule; Nobody can say how long a typical reply actually takes; and Leads from different channels never reach the same place
No routing rules, so every enquiry waits for a human decision; Follow-up depends on individual diligence rather than a system; CRM data entered manually, so it is always behind; and Peak demand arrives exactly when the team has least capacity
Every enquiry acknowledged within minutes, routed to the right person, and followed up on a schedule that does not depend on anyone remembering.
Three to six weeks. Response-time improvement is visible immediately; conversion impact takes a full sales cycle to read.
From enquiry received to first human reply, across every channel. It is almost always worse than the team believes. (Week 1.)
Rules by source, sector and value, so an enquiry reaches the right person without anyone triaging an inbox. (Weeks 2–3.)
An instant reply that answers something, not an auto-responder that says we have received your message. (Weeks 3–4.)
Connected
If the before state above reads like your operation, the next step is establishing which part of it is actually costing you. Describe it and we will tell you where automate sales follow-up would and would not help.
