Glossary
Generative Engine Optimisation is the practice of making a brand more likely to be cited as a source inside AI-generated answers: in systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews.
SEO competes for a position in a ranked list of links. GEO competes to be one of the sources a model reads, trusts and attributes when it composes an answer.
Keyword coverage matters less. What matters is whether a machine can identify your organisation unambiguously, whether your content states a claim clearly enough to be quoted, and whether the systems doing the retrieval can reach your pages at all.
Entity clarity means one consistent identity across your site, your structured data and every external profile. Extractable structure means the answer appears before the argument, in complete sentences that survive being lifted out of context. Crawler access means server-rendered HTML and a robots policy that does not accidentally block the systems you want to be read by.
Answer Engine Optimisation targets extractive answers, where a system lifts your text more or less directly: a featured snippet, a direct answer. GEO targets synthesis, where a model reads several sources and attributes some of them. The foundations overlap; the content shape and the measurement differ.
Yes. SEO competes for a ranking position in a list of links. GEO competes to be a cited source inside a generated answer. They share technical foundations such as crawlability and structure, but reward different content shapes.
No. Retrieval is not controllable, and any guarantee is a misunderstanding of how these systems work. What is controllable is removing the reasons a model would not cite you: an ambiguous entity, unstructured content and blocked crawlers.
Generative Engine Optimisation is the practice of making a brand more likely to be cited as a source inside AI-generated answers: in systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews.
Connected
