Digital Experience
Website performance work makes a slow site fast. It matters commercially because visitors leave before a slow page finishes loading, and it matters technically because speed is a ranking factor and a crawl constraint.
Stated as we hear it, before any mention of what we would do about it.
Qualitative, because we do not publish numbers we cannot evidence.
Scope
2–5 weeks depending on how much is theme or plugin code.
The boundary
Naming the boundary early removes the most common source of disappointment in an engagement.
Hosting is rarely the constraint. On the sites we audit, most of the delay comes from render-blocking theme CSS, unoptimised images and third-party scripts loading before the content. Those are fixable without moving host.
Website performance work makes a slow site fast. It matters commercially because visitors leave before a slow page finishes loading, and it matters technically because speed is a ranking factor and a crawl constraint.
Sites failing Core Web Vitals in Search Console; Businesses losing mobile visitors before the page renders; and Teams told to fix speed with no diagnosis of the cause
Render-path analysis and real-user measurement; Render-blocking CSS and JavaScript remediation; Image and font optimisation with correct sizing; Third-party script audit, because these are usually the largest cost; and Performance budget so the gains do not silently regress
Mobile visitors leave before the page finishes rendering; Core Web Vitals are failing and nobody has diagnosed why; and Third-party scripts have accumulated with no owner
A faster first render, particularly on mobile connections; Fewer visitors lost before the content appears; and A performance budget so the gains do not silently regress
2–5 weeks depending on how much is theme or plugin code.
Chasing a perfect score at the expense of function; and Removing tracking the business genuinely needs
Connected
Describe where the work currently is and what it has to achieve commercially. We will tell you what we would scope, what we would leave alone, and whether this is the right service to be buying first.
