Use case
When buyers ask ChatGPT, Perplexity or Google's AI Overviews for a recommendation, some brands get named and most do not. The difference is rarely budget; it is whether a machine can identify the business, verify what it does, and extract a usable answer from its content.
The visible symptom is rarely the cause. These are the underlying reasons we find most often.
Your brand is named and described accurately when buyers ask an AI assistant about your category, and you can show the change month over month.
How we solve it
Structural work takes six to eight weeks. Citation change is typically visible from month three, and compounds as more of your content becomes citable.
A fixed set of buyer questions run against each major AI system, logged monthly. Without a fixed prompt set, the measurement is noise.
Week 1One consistent identity across the site, structured data and every external profile, anchored to a single organisation record.
Weeks 2–4Answer-first content, real definitions, self-contained FAQ answers, and headings that match the questions people ask.
Weeks 3–8Crawlability, structured data and server-rendered content, so systems that do not execute JavaScript can still read you.
Weeks 2–6Capabilities
It shares foundations (crawlability, structure, authority) but the target is different. SEO competes for a position in a list. AI search competes to be the source a model quotes, which rewards extractable answers and a clear entity far more than keyword coverage.
When buyers ask ChatGPT, Perplexity or Google's AI Overviews for a recommendation, some brands get named and most do not. The difference is rarely budget; it is whether a machine can identify the business, verify what it does, and extract a usable answer from its content.
Rankings have held but organic clicks are falling; You have no idea whether your brand appears in AI answers; Competitors are being named in AI responses and you are not; and An AI assistant describes your business incorrectly
The brand entity is ambiguous: inconsistent name, address and details across sources; Content buries the answer beneath marketing copy, so nothing is extractable; No structured data connecting pages to a single organisation identity; and Content that reads as promotional rather than as a citable source
Your brand is named and described accurately when buyers ask an AI assistant about your category, and you can show the change month over month.
Structural work takes six to eight weeks. Citation change is typically visible from month three, and compounds as more of your content becomes citable.
A fixed set of buyer questions run against each major AI system, logged monthly. Without a fixed prompt set, the measurement is noise. (Week 1.)
One consistent identity across the site, structured data and every external profile, anchored to a single organisation record. (Weeks 2–4.)
Connected
If the before state above reads like your operation, the next step is establishing which part of it is actually costing you. Describe it and we will tell you where get found in ai search would and would not help.
