Digital Visibility
Google Business Profile optimisation improves how a business appears in local search and maps: the listing, the categories, the questions, the reviews and the local signals that decide whether you show up when someone nearby searches.
Stated as we hear it, before any mention of what we would do about it.
Qualitative, because we do not publish numbers we cannot evidence.
Scope
2–4 weeks for setup; local ranking movement over 2–3 months.
The boundary
Naming the boundary early removes the most common source of disappointment in an engagement.
Search engines and AI systems cross-check your name, address and phone number across many sources. When those sources disagree, confidence in the business entity drops and visibility suffers. It is one of the most common and most fixable local search problems.
Google Business Profile optimisation improves how a business appears in local search and maps: the listing, the categories, the questions, the reviews and the local signals that decide whether you show up when someone nearby searches.
Businesses that depend on nearby customers finding them; Multi-location businesses with inconsistent listings; and Firms invisible in the map pack for their own category
Profile audit and completion; Category and attribute strategy; Consistent name, address and phone data across directories; Review and question management process; and Local ranking tracking
Competitors appear in the map results and you do not; Business information differs between your site, the profile and directories; and Reviews go unanswered and the listing looks abandoned
One consistent set of business details everywhere it is published; A profile categorised for how customers search, not how you describe yourself; and A review process that runs rather than one that is remembered
2–4 weeks for setup; local ranking movement over 2–3 months.
Buying or incentivising fake reviews, which risks the listing entirely
Connected
Describe where the work currently is and what it has to achieve commercially. We will tell you what we would scope, what we would leave alone, and whether this is the right service to be buying first.
