Digital Experience
A redesign replaces an outdated site without losing what the old one had earned. The risk is not the design; it is the migration, where rankings and traffic are most often lost through avoidable technical mistakes.
Stated as we hear it, before any mention of what we would do about it.
Qualitative, because we do not publish numbers we cannot evidence.
Scope
10–16 weeks depending on page count and content readiness.
How it works
Page structure as a machine reads it
An extractable page states its answer first, uses one heading level per section, and anchors its structured data to a single organisation entity. A page that buries the answer beneath a hero cannot be extracted at all.
The boundary
Naming the boundary early removes the most common source of disappointment in an engagement.
It can, and usually does when the migration is treated as an afterthought. Losses come from missing redirects, changed URL structures with no mapping, and content quietly dropped. Planned properly, a redesign should improve search performance rather than cost it.
A redesign replaces an outdated site without losing what the old one had earned. The risk is not the design; it is the migration, where rankings and traffic are most often lost through avoidable technical mistakes.
Businesses whose site no longer reflects what they do; Companies moving off a theme they have outgrown; and Teams who lost traffic in a previous redesign and do not want to repeat it
Audit of what currently performs, so it is preserved rather than discarded; Information architecture and content mapping; Design and build on a maintainable foundation; Complete redirect map with single-hop rules and no chains; and Staged cutover with rollback capability and post-launch monitoring
The current site was built for a business that has since changed; A previous redesign lost traffic and nobody wants to repeat it; and The theme it runs on cannot be extended any further
A site that reflects the business as it is now; Search performance carried across rather than lost in migration; and A foundation that can be extended instead of replaced again in two years
10–16 weeks depending on page count and content readiness.
Launching without a redirect map, which is how most redesigns lose traffic
Connected
Describe where the work currently is and what it has to achieve commercially. We will tell you what we would scope, what we would leave alone, and whether this is the right service to be buying first.
