Working together
Everything published here follows three rules: no invented proof, no claim we cannot support, and no statistic without a source. Where a figure would help and we do not have a verified one, the page says what is known instead of inventing something.
What we commit to
The reason is practical rather than moral.
Fabricated statistics are increasingly easy to check, and a single claim contradicted by a better source damages the credibility of everything around it, including the parts that were true. In a market where buyers verify before contacting, that is an expensive trade.
So this site carries no client logos we were not given permission to use, no testimonials nobody wrote, no awards, no certifications and no years-of-experience figure. Case studies appear only when the client has approved the numbers in writing and the source of each is stated.
Where a number is genuinely useful and unavailable, we describe the mechanism instead. 'Most AI crawlers execute little or no JavaScript' is a statement about how the systems work and can be verified. 'AI search drives 43% more qualified traffic' is a statement about outcomes we have not measured, so it does not appear.
The same rule governs what we write for clients. A page that overstates is a page that has to be defended later, usually by someone who did not write it.
Everything published here follows three rules: no invented proof, no claim we cannot support, and no statistic without a source. Where a figure would help and we do not have a verified one, the page says what is known instead of inventing something.
Everything above is how we say we work. Thirty minutes on a real problem is the fastest way to find out whether it is also how we behave — and it costs you nothing to check.
