Digital Visibility
Marking up what a page is about so machines do not have to infer it. Done properly, entities are defined once and referenced everywhere, rather than repeated inconsistently on every template.
Stated as we hear it, before any mention of what we would do about it.
Qualitative, because we do not publish numbers we cannot evidence.
How it works
Page structure as a machine reads it
An extractable page states its answer first, uses one heading level per section, and anchors its structured data to a single organisation entity. A page that buries the answer beneath a hero cannot be extracted at all.
Scope
Three to six weeks for most sites, depending on template count.
The boundary
Naming the boundary early removes the most common source of disappointment in an engagement.
Not directly. It affects how a page is understood and presented: rich results, entity recognition, eligibility for certain features. The visibility gain is real; the mechanism is not a ranking boost.
Because repeating the organisation block on every template guarantees drift: one page updates, forty do not, and the machine-readable description of your business becomes contradictory. Defining it once and referencing it removes that class of problem.
Marking up what a page is about so machines do not have to infer it. Done properly, entities are defined once and referenced everywhere, rather than repeated inconsistently on every template.
Sites with markup accumulated across several redesigns; Businesses that need to be identified unambiguously by AI systems; and Teams whose rich results have degraded without explanation
Entity model: organisation, services, locations, people and how they relate; JSON-LD implementation with @id references rather than duplicated blocks; Page-type markup (article, FAQ, product, breadcrumb) applied where it is warranted; Consistency between markup, visible content and external profiles; Automated validation in the build, so invalid markup fails before it ships; and Rich result monitoring after deployment
Markup was added per template and now contradicts itself across the site; Rich results appear inconsistently or have stopped appearing; and AI systems describe the business inaccurately or attribute it to someone else
One canonical organisation entity, referenced rather than repeated; Markup that validates and stays valid as content changes; and A machine-readable description of the business that matches the human one
Three to six weeks for most sites, depending on template count.
Connected
Describe where the work currently is and what it has to achieve commercially. We will tell you what we would scope, what we would leave alone, and whether this is the right service to be buying first.
