Digital Visibility
Earning references from publications and sites your market already reads, by giving them something worth covering. It is slower than buying links, and it does not carry the penalty risk that buying them does.
Stated as we hear it, before any mention of what we would do about it.
Qualitative, because we do not publish numbers we cannot evidence.
Scope
Three to six months before compounding effects are readable in the data.
The boundary
Naming the boundary early removes the most common source of disappointment in an engagement.
No, and a guarantee is the clearest sign links are being bought rather than earned. Earned coverage depends on an editor's judgement, which is exactly what gives the link its value.
Yes, though less as a raw count and more as evidence of who is regarded as a credible source. That evidence is also what AI systems draw on when deciding which sources to cite, which has raised its value rather than lowered it.
Earning references from publications and sites your market already reads, by giving them something worth covering. It is slower than buying links, and it does not carry the penalty risk that buying them does.
Businesses with subject expertise that has never been packaged for publication; Sites where authority, not content, is the ceiling; and Organisations wanting citation presence in AI answers as well as search
Identifying what your organisation genuinely knows that is worth publishing; Original material (data, research, analysis) built to be cited; Targeted outreach to publications your buyers actually read; Digital newsroom structure so coverage is discoverable and attributable; Link profile review, including risk from historic activity; and Measurement by referring domains and citation presence, not raw link counts
Content is strong but the domain lacks the authority to rank it; Competitors are cited in the publications your buyers read and you are not; and A previous link-building supplier left a profile that now looks manipulated
References from sites with genuine audiences in your market; Material worth citing, which continues to earn links after the campaign; and A profile that does not need disavowing later
Three to six months before compounding effects are readable in the data.
Connected
Describe where the work currently is and what it has to achieve commercially. We will tell you what we would scope, what we would leave alone, and whether this is the right service to be buying first.
