Web
Replatform when the platform actively prevents work you need to do: server rendering, structured content, performance, integration. Replatforming because the site feels dated is how organisations do it again in three years.
Write the list. If it is dominated by rendering, content structure, speed or integration, the platform is the constraint. If it is about layout, messaging or navigation, it is not, and a redesign on the existing platform is faster and far less risky.
When every routine update requires a developer, or a simple content change takes two weeks, the platform is imposing a tax that compounds. That is measurable and makes a better business case than appearance.
Those costs are usually absent from the proposal that recommends it.
Do not replatform and redesign simultaneously if you can avoid it.
Doing both means that if traffic drops afterwards, you cannot tell which change caused it, and diagnosis becomes guesswork.
List what you have wanted to do and could not. If the blocked items are about rendering, content structure, performance or integration, it is the platform. If they are about design or messaging, it is not.
It can, and most losses are avoidable. They come from unmapped URLs, lost content depth and changed rendering: planning failures rather than inevitable consequences.
Replatform when the platform actively prevents work you need to do: server rendering, structured content, performance, integration. Replatforming because the site feels dated is how organisations do it again in three years.
You have read what we think. If you want to know what it means for your case specifically, describe it and we will tell you which parts of when to replatform a website actually apply — and which do not.
