Analytics

When To Invest In Analytics

Invest when there is a decision you would make differently with better data. Analytics built without a decision attached produces dashboards nobody opens and a maintenance burden nobody owns.

Strategists reviewing event telemetry and attribution modelling to justify analytics investment

Start From The Decision, Not The Data.
'Should we keep spending on this channel' and 'where do enquiries drop out of the form' are decisions that justify measurement. 'We should understand our users better' is not, and it generates the sprawling implementations that later have to be untangled.
The Second Condition Is That The Decision Recurs.
Instrumenting for a one-off question is usually more expensive than answering it manually. Recurring decisions are where automated measurement repays the setup.
The Counter-Signal Is Volume.
Below a few hundred conversions a month, most differences you observe are noise, and elaborate analysis will confidently describe randomness. At that scale, talking to customers returns more than segmenting them.

There is a floor worth having regardless: know where enquiries come from and whether the form works.

That is a small implementation, and businesses without it are making budget decisions on impressions.

Covered in Analytics ImplementationBusiness Intelligence

Frequently Asked Questions

What Is The Minimum Analytics Setup?

Know where enquiries come from and confirm the form works. That is a small implementation and it is the difference between deciding on evidence and deciding on impressions.

Do We Have Enough Traffic For A/B Testing?

Below a few hundred conversions a month, rarely. Tests will not reach significance and teams read noise as insight. At that scale, fixing clarity problems beats testing them.

What Does This Cover?

Invest when there is a decision you would make differently with better data. Analytics built without a decision attached produces dashboards nobody opens and a maintenance burden nobody owns.

Connected

Where this applies

Related Services

All Resources

Apply this to your own situation

You have read what we think. If you want to know what it means for your case specifically, describe it and we will tell you which parts of when to invest in analytics actually apply — and which do not.

Book A Consultation30 minutes. We will tell you where the gaps are.

When To Invest In Analytics

Start From The Decision, Not The Data.

The Second Condition Is That The Decision Recurs.

The Counter-Signal Is Volume.

Frequently Asked Questions

Where this applies

Related Services

Read next

Apply this to your own situation

Book a consultation

Your Details

Consultation Preference

When To Invest In Analytics

Start From The Decision, Not The Data.

The Second Condition Is That The Decision Recurs.

The Counter-Signal Is Volume.

Frequently Asked Questions

Where this applies

Related Services

Read next

Apply this to your own situation