Glossary
Bounce rate is the share of sessions that ended without a second interaction. It measures single-interaction visits, which is not the same as dissatisfaction, and treating the two as identical produces bad decisions.
So does one who arrives, finds the wrong page and leaves immediately. The metric cannot distinguish them, which is why it is one of the most confidently misread numbers in analytics.
A glossary page will always bounce more than a pricing page, because it is doing a different job. Comparing them, or comparing your site to a benchmark, compares two different mixes of page type.
There is no portable figure, because it depends entirely on page type. A page that answers a question completely should bounce heavily. Compare a page to its own history, not to a benchmark.
Only where a low-interaction visit indicates a real failure. Adding pagination or interstitials to force a second interaction improves the metric and makes the experience worse.
Bounce rate is the share of sessions that ended without a second interaction. It measures single-interaction visits, which is not the same as dissatisfaction, and treating the two as identical produces bad decisions.
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