SEO

How To Audit Your Own Website

You can get most of the way with a browser and a search engine: check what is indexed, view the page source, test on a phone, and complete your own enquiry form. No paid tools required.

SEO consultant systematically auditing enterprise website crawl logs and index coverage

Start With What Is Indexed.
Search your domain with a site: query and see roughly what is listed, whether the important pages appear, and whether anything unexpected does: staging pages, duplicates, filter URLs. Surprises here are worth investigating before anything else.
Then View The Page Source Rather Than The Rendered Page.
Right-click, view source, and search for a sentence from the middle of your content. If it is not there, the content is assembled by JavaScript, which is the single most common reason a modern site underperforms with AI crawlers.
Then Use It On A Mid-Range Phone On Mobile Data, Not On Your Desktop.
Time how long the main content takes to appear, check whether anything jumps as it loads, and see whether buttons are comfortably tappable.

Then complete your own enquiry form and see what happens.

Does the confirmation say anything useful, does an email arrive, how quickly does someone respond. A surprising number of forms are broken, and nobody notices because nobody submits them.

Covered in SEO AuditConversion Rate Optimisation

Frequently Asked Questions

What Is The Single Most Revealing Check?

Viewing the page source and searching for a sentence from your content. If it is absent, the page is assembled in the browser, and machine readers may see nothing.

Do We Need Paid Tools?

Not for the checks above. Paid tools help with scale, competitor comparison and monitoring over time, but they will not tell you anything the four checks above miss on a small site.

What Does This Cover?

You can get most of the way with a browser and a search engine: check what is indexed, view the page source, test on a phone, and complete your own enquiry form. No paid tools required.

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How To Audit Your Own Website

Start With What Is Indexed.

Then View The Page Source Rather Than The Rendered Page.

Then Use It On A Mid-Range Phone On Mobile Data, Not On Your Desktop.

Frequently Asked Questions

Where this applies

Related Services

Read next

Apply this to your own situation

Book a consultation

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How To Audit Your Own Website

Start With What Is Indexed.

Then View The Page Source Rather Than The Rendered Page.

Then Use It On A Mid-Range Phone On Mobile Data, Not On Your Desktop.

Frequently Asked Questions

Where this applies

Related Services

Read next

Apply this to your own situation