Data · 6 min
Data Quality Framework
Data quality is settled in this order: agree definitions, assign ownership, validate at entry, then monitor. Tooling applied before the first two encodes the disagreement rather than resolving it.
Data · 6 min
Data quality is settled in this order: agree definitions, assign ownership, validate at entry, then monitor. Tooling applied before the first two encodes the disagreement rather than resolving it.

How it works
What counts as an active customer, when an order is complete, which date is used for reporting. Until those are agreed, two systems will disagree and both will be correct by their own rules.
Each field or record type gets someone accountable for its accuracy: a business owner, not a database administrator. Data without an owner degrades because nobody is responsible for the decisions that keep it consistent.
A required format, a constrained list, a duplicate check at creation. Cleaning bad data later costs many times more than preventing it, and it recurs.
Data degrades continuously as sources change, and undetected degradation is what turns a dashboard into something nobody trusts.
A one-off clean of data that keeps being created badly buys a few months of accuracy and teaches the organisation that quality is a project rather than a practice.
With definitions, and it is a business conversation rather than a technical one. Most disputes about numbers turn out to be two teams applying different, individually reasonable rules.
Only alongside fixing how the data is created. Cleaning without validation at entry buys a few months and teaches the organisation that quality is a project rather than a practice.
Data quality is settled in this order: agree definitions, assign ownership, validate at entry, then monitor. Tooling applied before the first two encodes the disagreement rather than resolving it.
Connected
You have read what we think. If you want to know what it means for your case specifically, describe it and we will tell you which parts of data quality framework actually apply — and which do not.