Digital Visibility
Search work for organisations where the constraint is not knowing what to do but getting it deployed across teams that do not report to you. The deliverables are standards, governance and evidence.
Stated as we hear it, before any mention of what we would do about it.
Qualitative, because we do not publish numbers we cannot evidence.
Scope
An initial quarter to establish standards and instrumentation; then ongoing governance.
The boundary
Naming the boundary early removes the most common source of disappointment in an engagement.
Less about page count than organisational shape. Once more than one team can publish to the domain and none of them owns search, the bottleneck moves from knowledge to coordination, and that is the enterprise problem regardless of size.
A template generates a class of pages. Fixing it resolves every page in that class and prevents the next thousand from having the same fault, which page-level work cannot do at any staffing level.
Search work for organisations where the constraint is not knowing what to do but getting it deployed across teams that do not report to you. The deliverables are standards, governance and evidence.
Sites large enough that templates matter more than pages; Organisations where marketing, product and engineering have separate roadmaps; and Teams whose audit findings keep being deprioritised
Template-level diagnosis, so fixes apply to page classes rather than pages; Written standards for content, markup and rendering; Automated checks that fail a build rather than living in a wiki; Prioritisation framed commercially, for use in cross-team planning; Working sessions with the teams who will implement, not just the sponsor; and Reporting that separates eligibility, appearance, arrival and outcome
Recommendations are agreed and then never reach a sprint; Different teams publish to different standards on the same domain; and The site is large enough that page-by-page work cannot keep up
Standards embedded in the definition of done rather than requested; Template-level fixes that resolve thousands of pages at once; and A prioritisation model that survives contact with other teams' roadmaps
An initial quarter to establish standards and instrumentation; then ongoing governance.
Connected
Describe where the work currently is and what it has to achieve commercially. We will tell you what we would scope, what we would leave alone, and whether this is the right service to be buying first.
