Glossary
Conversion Funnel
A conversion funnel is a model of the stages a visitor passes through before acting: typically awareness, consideration, decision. It is a planning tool, not a description of how people actually behave.
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- Get found. Build well. Automate the rest.
- Search results, AI answers and maps: one programme
- Diagnosis before proposal
- The team that finds the problem is the team that fixes it
- Reported against enquiries, not impressions
- Digital growth, AI and automation, Pune, India
