AI Search
AI search readiness comes down to three questions: can the systems reach and read your pages, can they tell unambiguously who you are, and does your content state answers in a form that can be lifted and attributed.
In order
Confirm your robots policy does not block AI crawlers you want to be read by, and that content is present in server-rendered HTML. Many AI crawlers execute little or no JavaScript, so a browser-rendered site can be effectively invisible to them while performing acceptably in conventional search.
One canonical organisation record with a stable identifier, referenced rather than repeated across templates. The same name, address and contact details everywhere they appear, including external profiles. Contradictory details are the most common reason a system cannot resolve a smaller business confidently.
On pages that answer questions, the answer should appear before the argument, in complete sentences that survive being lifted out of context. Headings should match how questions are actually asked. A passage that only makes sense with the surrounding page cannot be extracted or quoted.
Decide before you start how you will judge this, because sessions will not show it. Branded search volume, direct arrivals, appearance in answers for your priority questions and enquiry quality are the available evidence.
If you want to be cited in AI answers, yes: blocking them generally removes you from consideration entirely. It is a genuine trade between control and presence, and it should be a deliberate decision rather than a default.
Test a fixed set of buyer questions across the assistants your market uses, repeat it on a schedule, and record which sources are named. It is sampling rather than measurement, but it is the evidence that exists.
AI search readiness comes down to three questions: can the systems reach and read your pages, can they tell unambiguously who you are, and does your content state answers in a form that can be lifted and attributed.
Connected
You have read what we think. If you want to know what it means for your case specifically, describe it and we will tell you which parts of ai search readiness checklist actually apply — and which do not.
